Projects
The Golden Gate Raptor Observatory at 40
A special collaboration with the Managing Editor of Pacific Raptor (publication) to capture GGRO's 40 years of accomplishments.
.jpg)
One Tam: Self-guided Forest Walks
Together with passionate One Tam storytellers, a self-guided forest walk around Lake Lagunitas was created and developed in 2023 to offer a glimpse into forest restoration efforts.
Stinson Beach & Bolinas Lagoon Coastal Resilience Projects
Collaborated with the Park Projects & Conservation branch (Parks Conservancy) and park partners to roll out webpage, resources, and multiagency factsheet in communicating ongoing coastal resilience works around Stinson Beach and Bolinas Lagoon.
Mission-centric banners: Coloring the streets of San Francisco
Multilingual street banners were produced and flown across the city for a year to celebrate the 50th anniversary of the Golden Gate National Recreation Area.
Golden Gate National Recreation Area turns 50
A commemorative flag was designed and produced for the kickoff ceremony.
Write Now (Mobile counselling platform)
Crafted visual identity and illustrations for a US-based startup dedicated to providing compassionate and accessible mental health counseling. Developed content for the founders' initial product launch in Singapore - designed and built a WIX website for clients to streamline workflows with CRM tools.
YSL Beauty: Le Cushion Encre De Peau (Social media engagement for ambassadors)
An iconic on-the-go product, Le Cushion Encre de Peau has been a beauty essential for women since its launch in 2016. For the first time in 2021, Le Cushion Encre de Peau (Limited Edition) was dressed in a real couture fabric.
Jetblackpearl (Musician's website)
Consulted for visual identity; designed and built Jetty a WIX website so she could have full editorial control over her videos and tour pages.
A Little Daily Dose: Discovering Chinese Characters Through Short Stories
A conventional book with an unconventional approach towards learning Mandarin Chinese. Through four bilingual short stories, color-coded Chinese characters are slowly introduced, in English, to the reader. The book's layout features Chinese stories on the left-hand pages, with corresponding English stories on the right, enabling seamless character recognition and contextual understanding.
BAO WOW: Buns We Love
BEAMY collaborated with Mohawk Paper to develop an interesting corporate gift. Inspired by the traditional bamboo steamer, a circular box is designed with a contemporary touch to reveal the book title within.
Ctrip x Shin Ambassador Campaign
Ctrip (携程旅行), China's leading travel provider, offers over 250 million members with services such as hotel reservations, flight reservations, travel vacations, business travel management, and travel information. When rock singer Shin was appointed as brand ambassador in 2017, BEAMY created and developed an integrated marketing campaign themed "Spur of the Moment Travel".
Airbnb x Eddie Peng Ambassador Campaign
The colloquial phrase "够 (gòu) 朋友 (péng you)" in Mandarin Chinese is often used to express "Enough (of a) Friend" when a friend has gone beyond and more than enough. With a wordplay of similar sounding word, 朋 (péng) is substituted with Eddie's surname 彭 (péng), as the slogan of the campaign.
Pulp Nation: Documenting Life on Paper
Pulp Nation is the brainchild of paper lovers who believe in documenting the finer things in life, on paper. We embarked on a wonderful journey of developing the brand identity, conceptualizing and producing a series of retail products, as well as in-depth storytelling (content planning and social media engagement).
Residences at St. Regis Lijiang Pre-launch Party
During the early days of construction, Lumina-China was tasked to organize an exclusive VVIP party at the clubhouse. After a site visit to Lijiang, the stage was envisioned to incorporate five elements of the scenic Yunnan province.
Adidas 60 Years of Soles & Stripes
Had the opportunity to turn an empty warehouse into a "house party" for the 60th Anniversary of Adidas. From the initial sketches to furniture sourcing; from overseeing the setting up of plywood panels to styling each corner with branded content, the space was totally transformed and packed to full capacity.
A Little Beijing: Your Niche Travel Guide
Back in the day before smartphones were a thing, travelers had to lug their thick and heavy copies of Lonely Planet guidebooks everywhere.
Meydan: A Vision of Dubai's Future
Meydan is the culmination of His Highness Sheikh Mohammed Bin Rashid Al Maktoum's vision to create not just a venue for horseracing, but an integrated city that is sustainable.
A is for Andy - 20 years after Warhol
"A is for Andy - 20 years after Warhol" was the first-ever exhibition of such impressive magnitude in Singapore to feature Andy Warhol's most unique and iconic works.
