Meydan: A Vision of Dubai's Future

Meydan is the culmination of His Highness Sheikh Mohammed Bin Rashid Al Maktoum's vision to create not just a venue for horse racing, but an integrated and sustainable city.

From brand identity and environmental/wayfinding design to erecting a stadium-scale structure in 60 days, Lumina produced an Arabian Night themed experience to reveal the masterplan architectural model in the desert of Dubai - later bringing the exhibition to Shanghai.