YSL Beauty: Le Cushion Encre De Peau (Social media engagement for ambassadors)
An iconic on-the-go product, Le Cushion Encre de Peau has been a beauty essential for women since its launch in 2016. For the first time in 2021, Le Cushion Encre de Peau (Limited Edition) was dressed in a real couture fabric.
BEAMY created a series of videos for ambassadors to drive online purchases (through Instagram posts and stories) during the pre-launch.
- Muse Creative Award 2021 (Platinum) | NYX Video Awards 2021 (Grand Winner)
- [Watch videos on BEAMY's project page] YSL Beauty: Le Cushion Encre De Peau
